From childhood schoolmates to fearless co-founders, Alix and Rémi created AB Tasty on the idea that experimentation and personalization should be fast—and simple. Success isn’t spontaneous, it’s built on continuous optimization: the process of trying, failing, refining, trying again and flying.



That test-and-learn mentality is what makes AB Tasty a trusted optimization partner, helping you push great ideas to be greater and igniting change from within for over 13 years.